Published on December 21st, 2017 | by Guest Contributor


Travel Trends to Watch in 2018.

What will travel look like in the very near future?

We’ve taken a look at the emerging trends in how more of us are planning our destinations and where we’re most likely to be going in 2018.

Here are some of the economic, demographic, and technological shifts that will likely impact the way you travel next year.

First off, you might notice that your 2018 vacation costs you a little more. A new report from The Global Business Travel Association predicts that flights, hotels, and ground transportation will all be more expensive. The report cites the stronger global economy, increased oil prices, and higher demand from emerging markets as the causes for the spike in prices.

Fortunately, CAA Members enjoy valuable savings on many popular travel attractions and destinations so be sure to check out the amazing travel rewards and perks that come with a CAA Membership.

Here are some other trends to watch out for in the coming year.

Travel Technology Trends.

New technologies are impacting just about every aspect of our lives, and this includes the way that we travel.

  • Travel APPS are getting so much better and more people are using them while travelling to find the best places to eat, things to do, and directions for getting around their destination. The constant improvement in translation apps and wearable translators is making communication easier between peoples all over the world and are being increasingly embraced by travellers.
  • Online reviews will continue to grow in importance in 2018. Real-world feedback from travelers similar to ourselves helps us book just the experiences we want. User reviews have become so important to travellers that in 2017 well more than half – 59 per cent – of accommodation providers said they have plans to invest in online reputation management.
  • Facial recognition technology is also expected to play an increasing part in travel as more and more airports around the world adopt the technology for security purposes and confirming passengers with passports before boarding.
  • Wearable tech that is specific to destinations are also making a greater impact on travel. Similar to Disney’s Magic Band used at parks and on its cruise ships and resorts, Princess Cruises launched its own high tech wearable this year that allows guests enter cabins, locate family members, and pay for items all through their Ocean Medallion. Expect more destinations to adopt data collecting, highly-functional wearable tech over the traditional plastic bracelets.

The Ocean Medallion from Princess Cruises can be worn as a wristband or pendant.

Pop Culture Travel.

When the Lord of the Rings movies came out, visits to New Zealand spiked as tourists flocked to experience the films’ iconic landscapes. That trend in pilgrimages to pop culture destinations continues to increase as more travelers choose to journey to their favourite locations from TV and movies.

From ‘Lost’ tours of Kuai, Hawaii, to visiting areas of Iceland, North Ireland, Croatia, and Morocco made famous by Game of Thrones, pop culture fans increasingly want to see the most popular on-screen settings first hand.

House Stark fans on the Game of Thrones tour in Ireland.

Sustainable Travel.

People are becoming increasingly aware of the potential negative effects that some travel can have on the local culture and environment. This has led to the fast-growing trend of sustainable travel. This is the practice of planning travel that supports the protection of the local cultural and natural environment, and also financially benefits the destination population.

While this has been an emerging concern for travelers in recent years, the importance of responsible travel is reaching new levels of awareness. So much so that The United Nations declared 2017 to be the International Year of Sustainable Tourism for Development. Expect an increased focus on social and environmental responsibility in travel and tourism offers in 2018 and beyond.

Trekking through a protected park in Costa Rica.

Multi-generational Travel.

The demographic trends of an aging population, with people living longer, healthier, and more active lives, has led to the rise of multi-generational travel. Extended families book trips that include parents, children, and grandparents. Multi-generational vacations offer the chance for busy families to spend some quality time together.

An increasingly popular offshoot of this is the ‘skip-generation’ trip – where grandparents take their grandkids on vacation, leaving the parents behind to spend some time alone. (Which – while not travel – can in itself be a vacation).

Skip-generation trips can be a win-win for everyone!

Emerging Destinations.

While Hawaii and the Caribbean aren’t going out of style any time soon, many of today’s travelers seek original and off the beaten path destinations for their travel adventures. Iceland has been growing in popularity as a must-see travel spot for several years now and this trend has not yet peaked. Cold might be the new hot as visits to Alaska and embarking on Arctic cruises are also becoming increasingly popular.

The 2018 Winter Olympics in South Korea are expected to spark a great deal of interest in travel to Seoul and the surrounding regions of East Asia.

Increasingly popular destinations like Alaska, Iceland and the Arctic tell us that ‘Cold’ may just be the new ‘Hot’ .

So there you have it – our  predictions for the coming year.

Other emerging trends we see on the horizon include, food tourism, volunteer vacations, the growing popularity of luxury camping (or glamping), and (in other made up words) b-leisure travel – the mixing of business and leisure travel into a single trip.

If you’re dreaming of a getaway in  2018 we’d love to help you plan it! 

You can check out all our destinations, online, give us a call at 1‑855‑660-2295.or find a CAA Store near you.


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