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Published on November 26th, 2012 | by Jordan

R.I.D.E CHECKS and Driving Safety from CAA

It’s still November and Christmas lights and decorations are already being strewn up all over South Central Ontario. While most Canadians look forward to family gatherings, holiday festivities and seasonal cheer, some are forced to remember the sorrow of losing a loved one due to impaired driving. Since 1977, police officers around Ontario have been working to put a stop to drunk drivers and save more lives with R.I.D.E., a roadside sobriety testing initiative used to deter and apprehend impaired drivers.

For seven consecutive holiday seasons, R.I.D.E. CHECKS has rewarded responsible motorists with a value added booklet for obeying the laws of impaired driving. This year, R.I.D.E. CHECKS will issue another holiday rewards booklet with a new title sponsor, CAA South Central Ontario (CAA SCO).

RIDE Stop CAA driving safety

Just another day at the office

When did CAA get involved?

CAA SCO (formerly the Ontario Motor League) supported the initiatives of the very first R.I.D.E. program in 1977 which stood for Reduce Impaired Driving in Etobicoke. The success of the program led to a province-wide expansion and it continues today; R.I.D.E. now officially stands for “Reduce Impaired Driving Everywhere.”

For over a century, CAA has been an advocate of safe driving practices and has a long-standing history as an innovative leader committed to meeting and exceeding the needs of Canada’s motoring and travelling public. Supporting the R.I.D.E. CHECKS program is just one of the ways we hope to improve driving safety in Ontario.

How does R.I.D.E. CHECKS help?

R.I.D.E. CHECKS supports the efforts of police services in the Greater Toronto Area by allowing them to reward the law abiding citizens stopped in the R.I.D.E. roadside spot checks with a small token of their appreciation. The R.I.D.E CHECKS holiday rewards booklet delivers value added coupons as well as vital information about the laws and consequences of impaired driving to all motorists with the goal of improving driving safety for all drivers in the GTA.

R.I.D.E stop CAA driving safety

2012’s R.I.D.E.CHECKS Booklet

A copy of the R.I.D.E. CHECKS booklet can be picked up at your local CAA Stores or CAA Car Care Centre locations.

For more information on  the R.I.D.E. CHECKS booklet please go to www.ridechecks.com

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